Consumer consciousness of organic products and demographics characteristics: Are they related?

Purpose of the research: Determining the relationship between consumer’s consciousness of organic products (environmental and health concern, organic knowledge, and consumer’s attitude) based on their demographics (age, gender, education, and income). Design/methodology: The Statistical Package for Social Science (SPSS) version 18 was used to analyze the data. The following statistical procedures were used: Cronbach’s Alpha and correlation coefficients to assure the reliability and validity of the scales. Descriptive analyses, Multiple linear regression analysis, T-test, one way analysis of variance (ANOVA) and finally, Post–Hoc test to conduct comparisons to test the significance between Age, Education, and Income, and independent variables. Results/Findings: the main objective and hypothesis were accepted except environmental and health concern and organic food knowledge based on gender, organic food knowledge among on age, organic food knowledge, consumer's attitude based on education, environmental and health concern, and consumer's attitude based on income. Conclusions: this thesis had contributed to the previous research in the field of organic products, initially, the current study sought to study the relationship between consumer’s consciousness toward organic products and demographics, accordingly, questions were derived and hypothesis were also drawn from overall objectives by answering the research question and confirming the hypothesis ,the results of this study could be served as foundation for further research about organic products in Egypt.