{"title":"官方社交媒体Facebook公关对西里希街道村庄的积极形象的影响","authors":"Ahmad Saudi, Sendy Seftianita, A’ang Chaarnaillan","doi":"10.47927/jssdm.v3i1.458","DOIUrl":null,"url":null,"abstract":"This study aims to determine the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. As a social media owned by government institutions, of course, it is necessary to use good social media between the parties who determine the achievement of a positive image for Sungai Sirih Village, Singingi District. The research method used in this research is quantitative research. Quantitative research method is one type of research whose specifications are systematic, well- planned and clearly structured from the beginning to the making of the research design. In this study, the author uses the SPSS for Windows Version 20 computerized system to find out the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. From the test results, it is known that there is a significant influence of government Public Relations Facebook social media on the positive image of Sungai Sirih Village, Singingi District, so that the better the use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District. Therefore, the use of good and effective government PR Facebook social media is very necessary, so that with the better use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District, is also increasing.","PeriodicalId":335936,"journal":{"name":"Journal of Social Science and Digital Marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pengaruh Media Sosial Facebook Humas Pemerintah Terhadap Citra Positif Desa Sungai Sirihi Kecamatan Singingi\",\"authors\":\"Ahmad Saudi, Sendy Seftianita, A’ang Chaarnaillan\",\"doi\":\"10.47927/jssdm.v3i1.458\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. As a social media owned by government institutions, of course, it is necessary to use good social media between the parties who determine the achievement of a positive image for Sungai Sirih Village, Singingi District. The research method used in this research is quantitative research. Quantitative research method is one type of research whose specifications are systematic, well- planned and clearly structured from the beginning to the making of the research design. In this study, the author uses the SPSS for Windows Version 20 computerized system to find out the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. From the test results, it is known that there is a significant influence of government Public Relations Facebook social media on the positive image of Sungai Sirih Village, Singingi District, so that the better the use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District. Therefore, the use of good and effective government PR Facebook social media is very necessary, so that with the better use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District, is also increasing.\",\"PeriodicalId\":335936,\"journal\":{\"name\":\"Journal of Social Science and Digital Marketing\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Social Science and Digital Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47927/jssdm.v3i1.458\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Social Science and Digital Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47927/jssdm.v3i1.458","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定政府的社交媒体Facebook公共关系对Singingi区Sungai Sirih村正面形象的影响。作为政府机构拥有的社交媒体,当然有必要在决定Singingi District Sungai Sirih Village正面形象成就的各方之间使用良好的社交媒体。本研究采用的研究方法是定量研究。定量研究方法是一种研究方法,它的规范从研究设计的开始到完成都是系统的、有计划的和结构清晰的。在本研究中,作者使用SPSS for Windows Version 20计算机化系统来寻找政府的社交媒体Facebook公关对Singingi区Sungai Sirih村正面形象的影响。从测试结果可知,政府公关Facebook社交媒体对Singingi District Sungai Sirih Village的正面形象有显著的影响,因此,政府公关Facebook社交媒体的使用越好,Singingi District Sungai Sirih Village的正面形象就越好。因此,使用良好有效的政府公关Facebook社交媒体是非常必要的,这样随着更好地使用政府公关Facebook社交媒体,Singingi区Sungai Sirih村的正面形象也在增加。
Pengaruh Media Sosial Facebook Humas Pemerintah Terhadap Citra Positif Desa Sungai Sirihi Kecamatan Singingi
This study aims to determine the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. As a social media owned by government institutions, of course, it is necessary to use good social media between the parties who determine the achievement of a positive image for Sungai Sirih Village, Singingi District. The research method used in this research is quantitative research. Quantitative research method is one type of research whose specifications are systematic, well- planned and clearly structured from the beginning to the making of the research design. In this study, the author uses the SPSS for Windows Version 20 computerized system to find out the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. From the test results, it is known that there is a significant influence of government Public Relations Facebook social media on the positive image of Sungai Sirih Village, Singingi District, so that the better the use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District. Therefore, the use of good and effective government PR Facebook social media is very necessary, so that with the better use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District, is also increasing.