Research on the Communication Path and Trend of Public Policy in the New Media Era

In the era of new media, the application of new media in government affairs provides a new way to broadcast public policy. What is the current situation of policy broadcasting in the new communication path? What are the trends? What are the new strategic features? Based on the specific case of "Chengdu Municipal Domestic Waste Sorting Policy", this paper makes a quantitative analysis of the current situation of policy broadcasting on the representative new media of government affairs. The paper also summarizes the characteristics of policy communication strategy: the popularity and affinity of communication voice, preliminarily forming a new media policy communication network of "multi-level and multi-department" government affairs. The propaganda of waste sorting policy is based on offline and supplemented by online.