市场营销中的行为经济学概念

Science and Innovations Pub Date : 2022-04-29 DOI:10.29235/1818-9857-2022-3-53-59

V. Dershen, U. Parkhimenka

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引用次数: 0

摘要

制定了在营销活动中使用行为经济学概念的可能方法。对11个最重要的概念进行了分类，对每一个概念都提出了在营销中可能使用的建议。最后提出了行为经济学和市场营销理论进一步整合的必要性。

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Behavioral economics concepts in marketing

Possible ways of using the concepts of behavioral economics in marketing activities are formulated. A classiﬁcation of 11 most important concepts has been developed, for each of them recom mendations on possible use in marketing are proposed. The ﬁnal conclusion is made about the need for further integration of the provisions of behavioral economics and marketing theory.

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Science and Innovations

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