直播平台和网红会巩固还是破坏民主?

Yowei Kang, KENNETH C.C. YANG
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引用次数: 0

摘要

新的通信技术使政治家能够不断地与他们的选民互动和接触,而不受主流媒体的影响。其中,新兴的直播平台作为必不可少的政治沟通工具而崛起。然而,在巩固政客基础的同时,这些技术同样面临着社会两极分化的风险,导致民主的破坏和健康发展。本案例研究描述并考察了直播平台和影响者在促进政治参与方面的作用,以解释蔡英文总统2020年在台湾连任竞选的成功。这项研究的重点是直播平台和影响者在民粹主义和与政治家竞选策略相关的两极分化日益增长和令人担忧的全球现象中所扮演的角色。本研究亦探讨利用网路直播网红作为政治沟通工具,是否最终有助于台湾的民主深化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?
New communication technologies have enabled politicians to interact and engage with their constituents constantly and unmitigated by mainstream media. Among them, emerging live streaming platforms rise as an essential political communication tool. However, in consolidating politicians' base, these technologies similarly run the risk of polarizing the society, resulting in disruption and healthy development of democracy. This case study describes and examines the role of live streaming platforms and influencers in generating political participation to account for the success of President Tsai Ing-wen's 2020 re-election campaign in Taiwan. This study focuses on the roles of live streaming platforms and influencers in contributing to the growing and alarming global phenomenon of populism and polarization associated with politicians' campaign strategies. This study also discusses whether the employment of live streaming influencers as a viable political communication tool in this campaign may ultimately contribute to the democratic deepening in Taiwan.
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