公关在增加东爪哇省人力资源开发机构(BPSDM)正面形象方面所起的作用

Rakhmad Handin Setya Purwo, Durinta Puspasari
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引用次数: 1

摘要

每个机构或组织都需要在公众中有一个积极的形象或良好的形象。良好的形象是一个机构或组织的需要,所以这是公共关系通过所开展的项目所开展的任务之一。因为一个机构获得的成功离不开公关人员能够很好地发挥其作用。为了树立积极的形象,公共关系必须能够正确发挥其作用,因为BPSDM是一个在根据其职位履行职责之前对国家民事机构进行教育的机构。因此,公共关系必须能够创造、建立、改善和维护组织在公众中的形象。公共关系有义务发展与公众的和谐关系,因为这是一项公共关系活动,建立良好的关系,创造良好的形象。本研究的目的是分析公共关系在东爪哇省政府机构BPSDM中提升正面形象的作用。这种类型的研究是定性描述性的。本研究的对象是3名公关人员。这里的数据分析使用迈尔斯和休伯曼模型,使用源三角测量。本研究结果表明,东爪哇省BPSDM公共关系作为沟通促进者、专家顾问、问题解决促进者和沟通技术员的角色进行得很好。关键词:正面形象;公共关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Peran Humas Dalam Meningkatkan Citra Positif Pada Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jawa Timur
Every agency or organization definitely needs a positive image or good among the public. A good image is a need of an agency or organization, so this is one of the tasks carried out by public relations through the programs carried out. Because the success gained by an agency is inseparable from public relations who are able to run its role well. For the sake of creating a positive image, public relations must be able to carry out its role properly, because BPSDM is an agency tasked with educating the state civil apparatus before carrying out duties according to his position. So here public relations must be able to create, build, improve and maintain the image of the organization among the public. Public relations has the obligation to develop a harmonious relationship with the public because this is a public relations activity to build a good relationship to create a good image. The purpose of this study was to analyze the role of public relations in enhancing a positive image in the government agency BPSDM East Java Province. This type of research is qualitative descriptive. The subjects of this study were 3 public relations staff. Data analysis here uses the Miles and Huberman models using source triangulation. The results of this study indicate that the role of BPSDM public relations in East Java Province namely as a communication facilitator, expert advisor, problem solving facilitator and communication technician has been going well.Keywords: positive image; public relations.
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