电子商务网站成功模式研究

Hao Xu, Duo-lin Liu, Zhi-jie Lu
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引用次数: 7

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The Research on E-commerce Website Success Mode
Now the B2B E-business websites compete fiercely, and a website s visiting quantity becomes an important factor for improving its profit. Information, design, assurance and communication are four dimensions of e-commerce website success model. This paper provides the empirical test of an adaptation of DeLone and McLean's IS success model in the context of e-commerce. We examined the key characteristics of e-commerce website. Exploratory factor analysis and confirmatory factor analysis are applied to data collected by questionnaire from 329 users of e-commerce websites.
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