供应链中差异化产品组合定价策略

Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. Pub Date : 2005-06-13 DOI:10.1109/ICSSSM.2005.1499551

Yongtai Luo, F. Tu

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引用次数: 1

摘要

本文研究了供应链中差异化产品的定价策略。首先，我们建立了一个两阶段差异化产品供应链模型。通过建立纳什博弈模型，得到了制造商和零售商产品定价策略的纳什均衡解。证明了唯一纳什均衡解的存在性。通过数值模拟对差异化产品的组合定价策略进行分析，得到了组合定价策略、制造商利润和零售商利润随产品成本、管理成本和市场需求参数变化的规律。结果符合经济学原理。

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Differentiated products combination pricing strategy in supply chain

The pricing strategy of differentiated products in supply chain was studied in the paper. Firstly, we developed a two-stage differentiated products supply chain model. By building Nash game model, we got the Nash equilibrium solution to manufacturer and retailer's product pricing strategy. The existence of the unique Nash equilibrium solution was proved. By using numerical simulation to analyze the combination pricing strategy of differentiated products, we got the laws of changes in combination pricing strategy, manufacturer's profits and retailer's profits with the variety of product cost, management cost, and the parameters of market demand. The result is consistent with economics principle.

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Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005.

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