一起买，一个人戒:网上说服者的一些实验研究

Proceedings of the 1st International Conference on Digital Tools & Uses Congress Pub Date : 2018-10-03 DOI:10.1145/3240117.3240119

Marzia Antenore, G. Leone, A. Panconesi, E. Terolli

{"title":"一起买，一个人戒:网上说服者的一些实验研究","authors":"Marzia Antenore, G. Leone, A. Panconesi, E. Terolli","doi":"10.1145/3240117.3240119","DOIUrl":null,"url":null,"abstract":"We present a simple web experiment in which participants are asked to listen to a small number of songs and download the two they liked the most. In the experiment, participants were subject to common types of online feedbacks such as star ratings, recommendations and expert advice. Somewhat surprisingly, such online cues had no impact on market shares, but a significant difference emerged as far as market volume was concerned. When operating under the influence of online cues conjuring the presence of others activities soared: participants downloaded, listened to and rated songs much more than in the other scenarios.","PeriodicalId":318568,"journal":{"name":"Proceedings of the 1st International Conference on Digital Tools & Uses Congress","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Together We Buy, Alone I Quit: Some Experimental Studies of Online Persuaders\",\"authors\":\"Marzia Antenore, G. Leone, A. Panconesi, E. Terolli\",\"doi\":\"10.1145/3240117.3240119\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We present a simple web experiment in which participants are asked to listen to a small number of songs and download the two they liked the most. In the experiment, participants were subject to common types of online feedbacks such as star ratings, recommendations and expert advice. Somewhat surprisingly, such online cues had no impact on market shares, but a significant difference emerged as far as market volume was concerned. When operating under the influence of online cues conjuring the presence of others activities soared: participants downloaded, listened to and rated songs much more than in the other scenarios.\",\"PeriodicalId\":318568,\"journal\":{\"name\":\"Proceedings of the 1st International Conference on Digital Tools & Uses Congress\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 1st International Conference on Digital Tools & Uses Congress\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3240117.3240119\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st International Conference on Digital Tools & Uses Congress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3240117.3240119","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 2

摘要

我们提出了一个简单的网络实验，在这个实验中，参与者被要求听少量的歌曲，并下载他们最喜欢的两首。在实验中，参与者要接受常见类型的在线反馈，如星级评分、推荐和专家建议。有些令人惊讶的是，这些在线线索对市场份额没有影响，但就市场交易量而言，却出现了显著差异。在网络暗示的影响下，参与者的活动激增:与其他情况相比，参与者下载、收听和评价歌曲的次数要多得多。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Together We Buy, Alone I Quit: Some Experimental Studies of Online Persuaders

We present a simple web experiment in which participants are asked to listen to a small number of songs and download the two they liked the most. In the experiment, participants were subject to common types of online feedbacks such as star ratings, recommendations and expert advice. Somewhat surprisingly, such online cues had no impact on market shares, but a significant difference emerged as far as market volume was concerned. When operating under the influence of online cues conjuring the presence of others activities soared: participants downloaded, listened to and rated songs much more than in the other scenarios.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the 1st International Conference on Digital Tools & Uses Congress

自引率

0.00%

发文量