以顾客为中心的网际网路商业模式定位:台湾电子政府中央机构与地方机构的差异

Shan-yan Huang, Han-yuh Liu, Yi-Chen Lin
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引用次数: 1

摘要

客户关系管理(CRM)为可持续发展的组织带来了巨大的希望,但大多数投资于CRM的组织认为它令人失望。Internet商业模式(IBM)提供了与客户的有效联系和互动,以解释组织如何在Internet上创造价值和利润。CRM和IBM都改变了政府工作和与利益相关者互动的方式。本研究以客户为中心的IBM为研究对象,探讨台湾电子政务中央机构与地方机构之间的差距。结果表明,中央机关的绩效优于地方机关。地方机构需要加强路线图准备、变革准备和人力资源准备的成熟度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Addressing the position in a customer-focused Internet business model: The diversity between central agencies and local agencies in Taiwan's e-government
Customer relationship management (CRM) holds great promise for sustainable organizations, but the majority of organizations investing in CRM consider it is a disappointment. Internet business model (IBM) provides an effective connection and interaction with customers to explain how organizations create value and profits on the Internet. Both CRM and IBM have changed the way that governments work and interact with their stakeholders. This study addresses the position in a customer-focused IBM to identify the gaps between central agencies and local agencies in Taiwan's e-government. The results indicate central agencies perform better effects than local agencies. Local agencies need to strengthen the maturity of roadmapping readiness, change readiness and human resource readiness.
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