A Study of Spirit of Zhejiang Entrepreneurs, Enterprise Innovation and Enterprise Growth in China

The purpose of this paper is to take Zhejiang entrepreneurs as the object, constructs a research model of “entrepreneurship-enterprise innovation-enterprise growth”, collects sample data by questionnaire survey, and makes an empirical analysis to explore the influence of the Spirit of Zhejiang Entrepreneurs on enterprise growth and the intermediary effect of enterprise innovation between them. Based on the quantitative research design, the main findings and conclusions of this paper are as follows: First, each dimension of the Spirit of Zhejiang Entrepreneurs has a direct role in promoting the growth of enterprises, and the spirit of innovation has the strongest role in promoting the growth of enterprises. In addition, the contractual spirit of private enterprises promotes the growth of enterprises more strongly than that of state-owned enterprises. Secondly, each dimension of the Spirit of Zhejiang Entrepreneurs has an obvious positive promotion effect on technological innovation and business model innovation, and the spirit of risk-taking has a stronger promotion effect on business model innovation of state-owned enterprises than private enterprises. Third, technological innovation and business model innovation have an obvious role in promoting the growth of enterprises, which is more obvious in private enterprises. Fourth, technological innovation and business model innovation play an obvious intermediary role between the Spirit of Zhejiang Entrepreneurs and enterprise growth. For the implication of this study, among them, the Spirit of Zhejiang Entrepreneurs mainly influences the growth of state-owned enterprises through the intermediary role of business model innovation. Finally, combined with theoretical analysis and empirical research, the research results are further discussed, and the corresponding countermeasures to promote the healthy growth of Zhejiang enterprises are put forward from the perspective of carrying forward the excellent the Spirit of Zhejiang Entrepreneurs and promoting the innovation and development of enterprises.