THE COMMUNICATIONAL DIMENSION OF DIGITAL DIPLOMACY

Diplomacy has emerged in interstate relations as a mechanism that facilitates the achievement of state objectives, with the task of promoting and protecting state sovereignty. It has had to be reinvented with every important discovery in world history and with every substantial change in the field of communication. The fourth industrial revolution changed the whole panoply of interpersonal and interstates relations, having an important effect on the way international relations unfolded. The emergence of 24/7 news networks, social networks, blogs and streaming has led diplomacy to enter a new stage of its transformation and adaptation to the realities of the contemporary world, giving rise to the so-called digital diplomacy. In this article cyber diplomacy is described from its communicational dimension point of view underlining its importance for assuring national interest of states.