Elderly-Oriented Design of User Interface of Agedness Internet Products Based on Synesthesia Thinking

With the annual progress of these information technologies in a new era such as Mobile Internet and the Internet of Things, and the degree of population aging in our country is increasing by year as well. However, when the internet encounters a new batch of aging “fresh troops”, there will be problems in elderly users such as the development differentiation between the information technologies and the information literacy, the differentiation between products function development and habits, the differentiation between information bombardment and mental cognition patterns, which indicates there is lack of information concern for the elderly group. Therefore, this paper is performed from the thought of synesthesia thinking, and elderly-oriented interpretation of the agedness Internet products is completed in terms of module planning, content presentation, visual identity, and color configuration, combining the elderly’s characteristics variety of physiology, psychology and cognitive behavior. Finally, a set of effective and scientific design rules is proposed, which can provide an available reference for the further design research.