通过电子游戏营销旅游:了解旅游玩家的动机

2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES) Pub Date : 2013-10-10 DOI:10.1109/VS-GAMES.2013.6624235

Feifei Xu, Feng Tian, Dimitrios Buhalis, J. Weber

{"title":"通过电子游戏营销旅游:了解旅游玩家的动机","authors":"Feifei Xu, Feng Tian, Dimitrios Buhalis, J. Weber","doi":"10.1109/VS-GAMES.2013.6624235","DOIUrl":null,"url":null,"abstract":"Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings.","PeriodicalId":154846,"journal":{"name":"2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"29","resultStr":"{\"title\":\"Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players\",\"authors\":\"Feifei Xu, Feng Tian, Dimitrios Buhalis, J. Weber\",\"doi\":\"10.1109/VS-GAMES.2013.6624235\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings.\",\"PeriodicalId\":154846,\"journal\":{\"name\":\"2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES)\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-10-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"29\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/VS-GAMES.2013.6624235\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/VS-GAMES.2013.6624235","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 29

摘要

通过游戏营销旅游是一种新现象。本研究采用定性方法探讨旅游玩家的动机。通过对焦点小组结果的内容分析，确定了假期玩旅游游戏的五大原因，即好奇心;勘查;社会化;乐趣和幻想的体验;挑战和成就。根据研究结果，提出旅游营销建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players

Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2013 5th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES)

自引率

0.00%

发文量