Branding and Funding

Branding is important in building the creative economy. Branding is the story of your history, values, beliefs, and vision. Branding is not based on whims, but on careful well thought out ideas, and the most powerful branding comes from disruptive thinking. The power of changing the thought process to using new methodologies and modern ideas cannot be underestimated. Creative cultural branding centers on branding that ignites the creative economy in your specific unique area. It is important to not only get early stage capital when building the creative economy, but all the help you can receive through grants. Government agencies and foundations can give disruptive leaders a start in developing the creative businesses to thrive in our modern times. Federal funding for the creative economy initiative can complement local and foundation funding. Typically, federal funding is for capital investment, not for planning or ideation. Understanding funding options and requirements is important. This chapter explores branding and funding.