Alina Veshkurova, N. Kopylova, T. Aleksashina, Ekaterina Alyamkina
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The Role of Human Capital in Ensuring the Digital Transformation of Russian Companies
The article examines the experience of state corporations and companies with state participation in the implementation of digital transformation programs since, historically, they accumulate best practices. The authors show the paramount importance of corporate human capital when launching digital projects. The factors contributing to and hindering the fuller use of human capital in the digitalisation of companies are identified, and the main indicators of the digital transformation of companies are proposed. It is concluded that Russian companies consider more efficient use of technologies, such as data-based management and customer experience management, as a priority of the digital transformation strategy. While it is evident that accumulated human capital plays a significant role in the digitalisation of business processes. The main areas that contribute to the company's innovation potential and long-term competitiveness are creating its new products (R&D) and the development of human capital and competencies (digital