{"title":"Zmiany w branży public relations wywołane pandemią Covid-19","authors":"D. Tworzydło, A. Marzęda","doi":"10.15584/polispol.2022.3.14","DOIUrl":null,"url":null,"abstract":"The aim of the article is to indicate the key changes that have taken place in the public relations industry during the COVID-19. In the course of research, which became the basis for writing the article, knowledge was obtained from public relations practitioners, and the research survey was conducted by employees of entities associated in the Stowarzyszenie Agencji Public Relations (Association of Public Relations Agencies). The research allowed to obtain answers to questions about impact of the pandemic on the PR agency sector, the types of changes that have occurred as a result of the pandemic or the impact that the COVID-19 will have on the demand of PR agencies’ clients for their activities in the future.","PeriodicalId":403819,"journal":{"name":"Polityka i Społeczeństwo","volume":"100 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Polityka i Społeczeństwo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15584/polispol.2022.3.14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
这篇文章的目的是指出在COVID-19期间公关行业发生的关键变化。在研究过程中，从公关从业者那里获得知识，并通过Stowarzyszenie Agencji public relations(公共关系机构协会)关联实体的员工进行研究调查，这成为了撰写文章的基础。该研究可以获得有关大流行对公关机构部门的影响、大流行导致的变化类型或COVID-19将对公关机构客户未来活动需求的影响等问题的答案。
Zmiany w branży public relations wywołane pandemią Covid-19
The aim of the article is to indicate the key changes that have taken place in the public relations industry during the COVID-19. In the course of research, which became the basis for writing the article, knowledge was obtained from public relations practitioners, and the research survey was conducted by employees of entities associated in the Stowarzyszenie Agencji Public Relations (Association of Public Relations Agencies). The research allowed to obtain answers to questions about impact of the pandemic on the PR agency sector, the types of changes that have occurred as a result of the pandemic or the impact that the COVID-19 will have on the demand of PR agencies’ clients for their activities in the future.
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