Lee-en Chung: Should I have a Website?

Lee-En Chung, the owner of Ivy Ventures, Inc., smiled mischievously as she made this comment. The conventional wisdom was that every business needed a website. Her business—a one person construction consulting firm—had done very well without the web. Instead, she had always focused on building relationships. By doing so she had managed to succeed in a heavily male-dominated profession, developing her own unique style in the process. She laughed as she told the story about the pink plastic skin that covered her laptop keyboard and coordinated with her cell phone. On the practical side, it kept out the dust of the construction sites that she visited nearly every day. But the color served an equally important role. None of the workers she dealt with would consider even touching—much less walking off with— anything that pink! In other words, form and function complemented each other perfectly.