{"title":"图书馆产品的分销:创新的需要","authors":"D. E. Weingand","doi":"10.1300/J111V04N04_06","DOIUrl":null,"url":null,"abstract":"Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Distribution of the Library's Product: The Need for Innovation\",\"authors\":\"D. E. Weingand\",\"doi\":\"10.1300/J111V04N04_06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale\",\"PeriodicalId\":104663,\"journal\":{\"name\":\"Marketing and the Library\",\"volume\":\"34 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1984-04-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing and the Library\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1300/J111V04N04_06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing and the Library","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J111V04N04_06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Distribution of the Library's Product: The Need for Innovation
Dans le contexte de l'evolution rapide de l'industrie de l'information, on montre la necessite pour les bibliotheques d'integrer dans leurs methodes les techniques modernes de diffusion commerciale