Development of a sociological way of thinking with the help of multimedia technologies on the example of Navigitel tales

The sociological way of thinking is defined as a key mode of perceiving and evaluate social actions and as a regulator of a socialised actor performance. A model of development of the sociological way of thinking under an influence of Navigitel tales is built. Structural and functional description of the model is presented. Multimedia technologies are substantiated as a technological base for practical implementation of the built model. The potential of multimedia technologies at the development of the sociological way of thinking has been disclosed. Keys thesis of axiology and sociological essence of the Navigitel tales are formulated.