Evolving role of HR department in establishing CSR practices in manufacturing industries in India

This paper analysis the Evolving role of HR department in establishing CSR practices in manufacturing industries in India. The domain of CSR in the last twenty years has changed phenomenally; there is a continuous effort by management researchers to enhance the excellence in the way CSR function in a company. In the race of bottom-line enhancement companies not afford to ignore the requirement of its employees, society and the environment. Over these years CSR has taken a center stage for the manager and researchers to discover new paradigm for the quality enhancement of the lives of employees and society equally. The process of Liberalization, globalization and privatization of Indian economy brought various new concepts of CSR to India from western countries CSR, in spite of that there is a dearth of internal and external studies on the social responsibility of a company. The study provided specific suggestions for HR/CSR executives to enhance the quality of internal CSR activities. These suggestions include mangers being aware of the factors and respective items mentioned in this study. Secondly, HR/CSR mangers must bring these factors to notice of top leaders/management of the company and embrace the essence of the model in Management Development Programs (MDP). Thirdly, the conclusion of this work can be used to prepare/ modify the present HR policies to get the satisfactory internal CSR outcome. Fourth, the model can be aligned in Quality Management System documentation such as ISO 9001:2008, AS9100 and EMS standards to infuse outcome of the study to the company. Fifth, the model for organization structure provides information for the companies that are in an initial stage of CSR implementation. These suggestions set the path of the HR journey for the greater internal CSR image.