Study of Development and Utilization of Literature Tourism Resources

Literature, as a language art, has been closely related to tourism since ancient times. On the one hand, the emergence of literature is often accompanied by beautiful scenery. Under the stimulation of beautiful scenery, writers can produce excellent literary works; on the other hand, specific scenery has increased its popularity because of the dissemination of literary works. Excellent literary works can characterize tourism resources, enrich the connotation of tourism resources, and enhance the expression and attraction of tourism resources. From the perspective of tourism economics, this paper focuses on the definition of literary tourism resources, the value of literary tourism, the development and planning, marketing and planning of literary tourism resources, and analyses how to fully exploit and utilize literary tourism resources to transform them into tourism productivity and tourism cultural capital.