COMMUNICATION MANAGEMENT IN SOCIAL TRANSPARENCY RISKS MANAGEMENT OF ENTERPRISE INFORMATION SYSTEMS

One of the areas of improvement of communicative management tools in the conditions of modern challenges is the relevant provision of actual changes in the formats of work organization. Remote work and mixed formats of work are gaining popularity. Remote work means using information and communication technologies to work outside the workplace. The Covid-19 crisis and the full-scale war in Ukraine have led to an increase in the use of social media tools in enterprises. The directions of their use control, inform, and coordinate cooperation between employees. In such conditions, communicative management must consider not only the requirements but also the risks of social transparency. Transparency is one of the aspects of corporate social responsibility at the organizational level, which is intended to contribute to the growth of the efficiency and productivity of the enterprise. Social transparency is carried out through social networks or corporate social software, refers to the voluntary sharing of personal and contextual information, such as information about their own and team status, intentions, motivations, capabilities, priorities, goals, updates of physical and social information, contacts with others colleagues. Social transparency practices can create risks such as information overload, professional burnout, and stress. There is a lack of systematic communication management methods that would identify and assess the risks of social transparency. In the presented study, we substantiate the method of identification and assessment of such risks at enterprises. An appropriate algorithm for the method of identification and assessment of such risks in the organizational context has been developed. As a result of the research, a specific toolkit of communicative management is proposed for the study of potential risks of social transparency in corporate information systems in the conditions of social transparency. The use of such tools in the practical activities of enterprises will improve the validity of management decisions in the context of the transparency of corporate information systems based on the identification of relevant risks and their prioritization.