Development Strategy of the New Normal Ecotourism Bussiness on Hutan Bambu Alu in Polewali Mandar, Indonesia

: The covid-19 pandemic affects almost all areas of life, including tourism. Hutan Bambu Alu is one of the tourist destinations in West Sulawesi which is also affected by the covid-19 pandemic. This study aimed to identify the potential supply and demand for ecotourism in the area of Hutan Bambu Alu and formulate a strategy for developing an ecotourism business in the area of Hutan Bambu Alu in accordance with the concept of the new normal tourism. This study used an analysis approach based on the development criteria of Dirjen PHKA 2003 and SWOT analysis. The results showed that the main supply and support element of the Hutan Bambu Alu ecotourism business had a high category so that it was feasible and suitable to be developed into a new normal ecotourism business. The selected strategy for developing a new normal ecotourism business is to minimize weaknesses to take advantage of opportunities.