所见所闻:邮轮游客对目的地设施的空间消费

Marina Toger, John Östh, S. G. Persson
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引用次数: 0

摘要

使用跟踪技术来衡量揭示的偏好可以帮助发现有进一步扩张潜力的地点,或者有旅游过度增长风险和随之而来的外部性。在时空维度上理解消费者行为可以揭示哪些情境因素影响目的地的消费。本文旨在通过对游客在目的地内的空间行为进行分解,为基于行为的分割提供知识。使用GPS记录器和网格化的观光体验数据集对Visby的邮轮游客的行为进行了探讨。为了确定兴趣点,游客们使用GPS点击记录器来表示他们的喜好。结果与可见设施的空间分布进行了比较,并通过逐步的方法,得出了基于运动和积极情绪的基于行为的部分。本文通过开发一种识别揭示行为的方法,以及开发可用于匹配游客兴趣与便利设施分布的细分市场,为以往关于目的地内旅游流动性的研究做出了贡献。该方法旨在提供利益相关者的工具,可以促进他们的战略管理和营销的目的地。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
Abstract Using tracking technologies to measure revealed preferences can help detect locations with potential for further expansion or with risks of tourism overgrowth and consequential externalities. Understanding consumer behavior in spatio-temporal dimensions can reveal what contextual factors influence the consumption of a destination. This paper aims to contribute to knowledge on behavior-based segmentation by disaggregating spatial behavior of tourists in an intra-destination context. Behaviors were explored focusing on cruise tourists in Visby using GPS loggers and a gridded sighting experience dataset. To identify points of interest, tourists’ indicated their liking using GPS click-loggers. The results were compared to the spatial distribution of visible amenities and through a stepwise method, behavior-based segments grounded in movements and positive emotions were derived. The paper contributes to previous research on intra-destination tourist mobility by developing a method for identifying revealed behavior, and developing segments that can be used to match tourist interests to distribution of amenities. The method aims to provide stakeholders with tools that can facilitate their strategic management and marketing of a destination.
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