IMPLEMENTATION OF MAXIMUM OF QUANTITY AND QUALITY IN CONVERSIONS OF SELLER AND BUYER IN PON MARKET, TRENGGALEK REGENCY, 2020/2021

The market is a gathering place for sellers and buyers to interact and bargain. Pon market which is located in Trenggalek Regency is a traditional market that provides various kinds of household needs. The market is quite close to the researcher’s address and includes a busy market with visitors so that a lot of interactions occur in the Pon market. It is interesting to study maxims of quantity and quality because in the Pon market there are still many who violate the maxims of quantity and quality so that researchers suspect that there are still seller and buyers who apply the maxims of quantity and quality. This research uses a sociolinguistic approach with pragmatic theory. This study uses data collection techniques by means of observation, interviews, and documentation. The conclusion of this research is that there are seller and buyers who apply the maxims of quantity and quality. The seller applies the maxim of quantity in the amount of 3 utterances, applies the maxim of quality in the amount of 2 utterances. While the buyer applies the maxim of quantity amounted to 1 utterances.