质量方法论在网站开发中的应用

Carlos Malarranha, Rogerio Puga-Leal, Z. Pereira
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引用次数: 1

摘要

如今,服务的提供与新技术和互联网渠道的使用密切相关。然而,也有无数的网站是错误的,没有考虑到客户的期望。公司应该确定哪些需求对客户来说是真正重要的,并根据“客户的声音”来构思网站提供的服务。在这项研究中,提出了一种基于几种质量工具的方法,即卡诺问卷和HOQ,以开发基于客户需求和期望的网站。本文在在线旅行社的框架内进行了实证研究。这项研究是基于在线旅行社的真实客户和参加高级网页设计课程的个人的组合样本。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Application of quality methodologies to the development of a website
Nowadays, service delivery is strongly linked to the use of new technologies and of the internet channel. However, there are also countless websites misconceived and without any concern about customers' expectations. The companies should identify which requirements are really important for customers and conceive the service provided by the websites according to the 'voice of the customer'. In this piece of research, a methodology based on several Quality tools, namely the Kano's questionnaire and the HOQ, is proposed to develop websites based on customers' needs and expectations. An empirical study was developed within the framework of online travel agencies. The study was based on a combined sample of real customers of online travel agencies with individuals participating in advanced courses of web design.
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