The Mechanism of Approval Seeking Posting Guided by Present SNS Analysis

In late years, the use of social media, especially social networking service (SNS) is prevailing with the increase of the smartphone users. As a characteristic of SNS, every user can share or diffuse information in real time by casual message postings. There are more than several hundred kinds of SNS, and the popularity is clear. Facebook has the largest number of the users in the world, and its monthly active users (MAU) are more than 20 billion. SNS is the latest medium and is also a convenient tool for information transmission judging from information-gathering history, however SNS has an aspect specialized in the self-expression seeking something "Instagrammable". This is because SNS works as a haven for people’s approval desire and the self-expression, and that user property trim SNS’s convenience mainly. The unnecessary informational noise is inevitable in information-intensive society by all means, and the making SNS more helpful as the intelligence tool that can automatically filter the noise is needed. However, the definition of what is the approval seeking expression is vague and whether it is necessary or unnecessary is up to each user. From the different point of view, it is also a fact that there is overflow of information which looks useless and nothing but self-expression, and there are no needs for. In this paper, we focus on the approval seeking posts that are often seen on SNSs and demonstrate the mechanism and examples.