Personal design of reality

. The article focuses on the image of the world as a relatively stable system, the formation of which turns out to be one of the central tasks of higher education. A review of the "models" of the representation of reality in ontogeny based on the research of J. Piaget is pre-sented. The social conditionality of representations is considered through the prism of the con-cept of constructing reality, the theory of communicative acts, the theory of congruence, the theory of cognitive dissonance, based on empirical data. It is shown that the image of the world, being under constant pressure of feedback from the environment, is subject to modifica-tions, must constantly "attune" to the ongoing changes. It is concluded that such changes occur according to the principle of reducing cognitive dissonance.