幽默的变化:沙特阿拉伯的马萨米尔案例

Khadija El Alaoui, M. Pilotti
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引用次数: 0

摘要

Masameer(在阿拉伯语中意为“钉子”)是发布在YouTube上的一系列漫画。每幅漫画都以诙谐和分析的方式讲述了一个影响沙特阿拉伯王国居民日常生活的关键问题。Masameer不仅体现了那些实践和消费幽默的人对幽默的看法,而且体现了它在一个既沉浸在传统中又被迫响应变革呼吁的社会中的界限。本研究以Masameer为工具,从幽默的生产者和使用者两个角度来理解幽默的实践。在主题探究原则的指导下,观众对Masameer精选视频的反应分析基于四个概念类别:总体态度、对内容的具体参考、表达的取向和内涵以及分析/解释。结果表明,大多数观众对每个视频提出的问题的反应与内容相关,并表现出积极的情绪。尽管视频成功地将观众集中在与内容相关的问题和事项上(正如相关评论的优势所证明的那样),但它们未能吸引大部分观众对这些问题和事项进行批判性分析。这些发现被解释为说明了这种媒介作为促进社会变革或仅仅衡量社会变革的工具的局限性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The shifting grounds of humour: The case of Masameer in Saudi Arabia
Masameer (which means ‘nails’ in Arabic) is a series of cartoons posted on YouTube. Each cartoon addresses, in a manner that is both jocose and analytical, a critical issue that shapes the everyday life of residents of the Kingdom of Saudi Arabia. Masameer exemplifies not only the views of humour by those who practice and consume it, but also its boundaries within a society both immersed in tradition and forced to respond to calls for change. In the present study, Masameer is used as a tool to understand the practice of humour, from the viewpoints of both producers and users. Guided by the principles of thematic inquiry, the analyses of viewers’ reactions to selected Masameer videos are based on four conceptual categories: overall attitude, specific references to content, orientation and connotation of expressions and analysis/interpretation. Results indicate that most audience’s responses to the issue(s) raised by each video are relevant to its content and exhibit positive sentiment. Although videos succeed in focusing their viewers on content-relevant issues and matters (as demonstrated by the preponderance of relevant comments), they fail to engage a large segment of their viewers in critical analyses of such issues and matters. These findings are interpreted as illustrating the limits of this medium as a device for either fostering social change or merely measuring it.
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