制造业市场导向与服务创新策略探讨:以台湾PCC为例

2015 12th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2015-06-22 DOI:10.1109/ICSSSM.2015.7170228

Li-Sheng Chu, W. Chiu, Hui-Ru Chi

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引用次数: 1

摘要

以往对制造业服务创新的研究主要集中在产业转型、企业战略、服务化模式等方面。本文以具有代表性的台湾制造企业PCC为例进行了案例分析。我们收集了从2004年到2013年这十年的二次数据，然后确定并编码了这一时期的服务创新事件。利用服务创新矩阵对纵向和横向细分市场进行分析，以确定不同的服务创新策略。然后根据分析结果对专家进行深度访谈，确立服务创新的内容和意义。确定了五种服务创新策略:精益OEM服务;2. 一站式购物服务;3.多品牌渠道服务;4. 高科技联盟;5. TDS系统服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring market orientation and service innovation strategy of manufacturing industry: A case study of PCC in Taiwan

Past studies on service innovation in the manufacturing industry mainly focused on industrial transformation, business strategy, and servitization models. This paper presents a case study of PCC, a representative manufacturer in Taiwan. We gathered secondary data for the decade from 2004 to 2013, and then determined and coded service innovation events during the period. Horizontal and vertical market segments were examined together with service innovation matrices to identify different service innovation strategies. We then conducted in-depth interviews with experts based on analysis results to establish the content and meaning of service innovation. Five service innovation strategies were identified: 1. Lean OEM service; 2. One-stop shopping service; 3. Multi-brand channel service; 4. High-tech alliance; 5. TDS system service.

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2015 12th International Conference on Service Systems and Service Management (ICSSSM)

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