Dicotomía rural-urbana sobre el uso de las redes sociales en Cuenca-Ecuador

The rural-urban dichotomy on the use of social networks in Cuenca is prescribed as a current issue and the influence that the geographical area has on the use of social networks. For this purpose, a quantitative study was applied, with a deductive approach, using the correlational and descriptive-interpretative scope, through surveys, applied to the urban and rural population of the canton diCoTomíA rurAl-urbAnA sobre el uso de lAs redes soC iAles en CuenCA-eCuAdor 35 of Cuenca. The results show that the most used social network is WhatsApp, while the least used social network is Twitter. The urban-rural sector, uses social networks daily between 2-4 hours, accessing mostly through intelligent mobile devices in 98%, it should be emphasized that the main activity in social networks in the urban sector is the search for entertainment and maintaining contact with family and friends, on the other hand, in the rural sector, the main activities are based on the search for entertainment, maintaining contact with family, friends and for work-related issues. It could be concluded that the geographical area, influences the use of social networks, in which it is evident that the dichotomy of the manifest areas, influence the use, purpose, time and frequency with which social networks are used, in order to demonstrate the differences and similarities in the use of social networks.