基于位置的社交网络的个性化位置推荐

Qianfang Xu, Jiachun Wang, Bo Xiao
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引用次数: 15

摘要

随着社交网络和无线通信技术的发展,基于位置的社交网络(LBSNs)发展迅速。基于位置的社交网络中的个性化位置服务可以为用户提供新的兴趣点(POI)。与传统推荐相比,兴趣点推荐将社交网络与连接在线用户和实体地点的位置集成在一起。在目前的研究中,主要考虑用户偏好、社会影响和地理影响来为用户推荐满意的兴趣点。虽然地理环境是重要的,但大多数文章只考虑地理影响的空间性质。除了地理影响的空间属性外,我们还特别强调了地理影响的序列属性,以利用poi之间的隐式依赖关系。我们使用核密度估计方法对空间属性建模,为每个用户生成唯一的分布。在此基础上,将用户偏好、社会影响和地理影响的序列属性整合到图上随机游走模型中。最后,我们对从Brightkite和Gowalla收集的两个真实数据集进行了全面的性能评估。实验结果表明,所提出的推荐方法优于其他推荐方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Personalized location recommendation for location-based social networks
With the development of social networks and wireless communication technology, location-based social networks (LBSNs) are developing rapidly. Personalized location service in location-based social networks can provide users with a new point-of-interest (POI). Compared to traditional recommendation, point-of-interest recommendation integrates the social network with the location that connects online users and physical places. In current studies, user preference, social influence and geographical influence are mostly taken into consideration to recommend satisfying point-of-interests to users. Although geographical context is significant, most articles only consider spatial properties of geographical influence. In addition to spatial properties of geographical influence, we put a special emphasis on sequence properties of that to exploit implicit dependencies between POIs. We model spatial properties using a kernel density estimation approach to generate a unique distribution for each user. Furthermore, user preference, social influence, and sequence properties of geographical influence are integrated into a random walk model on graph. Finally, we conduct a comprehensive performance evaluation over two real-world datasets collected from Brightkite and Gowalla. Experimental results show that the proposed recommendation approach performs better than other methods.
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