MOTIVATION DRIVERS AND BARRIERS OF GENERATION Z AT WORK: MEBS METHOD

Generation Z, the youngest economically active generation in the labour markets, is currently entering its professional life. As with previous generations, representatives of the generation Z (1995-2010) are typical for their characteristics, attitudes or requirements. For companies, the task then arises in the form of identification of these motivational, but also demotivational factors, for effective management and motivation of their employees. The aim of the study is an identification and mutual comparison of motivational factors and barriers in the conditions of the Czech Republic. The research is carried out using the method of empathy-based stories (MEBS), which is based on short fictional stories and works with empathy of the respondents. The research sample consists of 134 respondents who identified a total of 481 items of motivation drivers and 496 items of motivation barriers, which are part of 5 clusters. According to the results, it is clear that the factors include the relationship with co-workers and the atmosphere in the workplace, remuneration and meaningful job. On the contrary, the factors with the least influence can include work-life balance or job security, for which, however, the influence of the structure of the research sample, which consists of university students, is possible. Regarding clusters, the areas of Relationships at work and Work-related factors have the largest share (importance). On the contrary, the least importance is given to the areas of Achievement (Career and Learning) and Out of work (personal) factors. A significant agreement of de / motivational factors was discovered in an international comparison with research based on the same method of data collection.