{"title":"信号理论视角下的家族企业品牌:一个整合框架","authors":"Marco Galvagno, Vincenzo Pisano, Sonia M. Strano","doi":"10.1108/jpbm-12-2021-3758","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to review family business branding research, elaborate a new framework integrating family business branding and corporate brand management literature and finally identify future research directions.\n\n\nDesign/methodology/approach\nA bibliometric analysis was conducted to present the main research topics within family business branding.\n\n\nFindings\nThe contributions of this study are threefold. First, this study maps the main themes of family business branding research and highlights its fragmented nature. Second, this study proposes an overarching framework based on signaling theory, attempts to bridge the family business branding and corporate brand management literature and provides a lead for future research. Third, this study stresses the role of brand construct in family business branding.\n\n\nOriginality/value\nThis study represents an important step in the identification of a new theoretical framework that best fits the investigation of family business branding.\n","PeriodicalId":114857,"journal":{"name":"Journal of Product & Brand Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Family business branding from a signaling theory perspective: an integrative framework\",\"authors\":\"Marco Galvagno, Vincenzo Pisano, Sonia M. Strano\",\"doi\":\"10.1108/jpbm-12-2021-3758\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nThis study aims to review family business branding research, elaborate a new framework integrating family business branding and corporate brand management literature and finally identify future research directions.\\n\\n\\nDesign/methodology/approach\\nA bibliometric analysis was conducted to present the main research topics within family business branding.\\n\\n\\nFindings\\nThe contributions of this study are threefold. First, this study maps the main themes of family business branding research and highlights its fragmented nature. Second, this study proposes an overarching framework based on signaling theory, attempts to bridge the family business branding and corporate brand management literature and provides a lead for future research. Third, this study stresses the role of brand construct in family business branding.\\n\\n\\nOriginality/value\\nThis study represents an important step in the identification of a new theoretical framework that best fits the investigation of family business branding.\\n\",\"PeriodicalId\":114857,\"journal\":{\"name\":\"Journal of Product & Brand Management\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Product & Brand Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/jpbm-12-2021-3758\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Product & Brand Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jpbm-12-2021-3758","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Family business branding from a signaling theory perspective: an integrative framework
Purpose
This study aims to review family business branding research, elaborate a new framework integrating family business branding and corporate brand management literature and finally identify future research directions.
Design/methodology/approach
A bibliometric analysis was conducted to present the main research topics within family business branding.
Findings
The contributions of this study are threefold. First, this study maps the main themes of family business branding research and highlights its fragmented nature. Second, this study proposes an overarching framework based on signaling theory, attempts to bridge the family business branding and corporate brand management literature and provides a lead for future research. Third, this study stresses the role of brand construct in family business branding.
Originality/value
This study represents an important step in the identification of a new theoretical framework that best fits the investigation of family business branding.