Analysis of the Path of Innovation and Entrepreneurship Development of Business Management Major

The employment difficulties of contemporary college students are increasingly attracting attention from all walks of life, “Mass entrepreneurship and innovation”. The state encourages college students to start their own businesses as a new force for innovation and entrepreneurship. The cultivation of innovation and entrepreneurship ability of college students is of great significance to the sustainable development of China's economy and the prosperity and development of the nation. As a key specialty in the mode of application-oriented university management personnel training, the business administration profession has a strong application and practicality. Not only do students require deep theoretical knowledge, but they can also apply this knowledge to future practical work. With the rapid development of social economy, the demand for talent and the quality of demand have also been continuously improved. How to cultivate applied talents that meet the needs of the market and have the qualities of innovation and entrepreneurship has become one of the key contents of research in various universities. This paper analyzes the phenomenon that undergraduate business management majors in the innovation and entrepreneurial talent cultivation are backward in teaching methods, weak in teaching concepts and weak in practice links. From the aspects of strengthening the construction of practical teaching staff, increasing innovation and entrepreneurship courses, and changing the assessment system, we will increase the intensity of innovation and entrepreneurship training. At the same time, it is necessary to guide students to correctly study theoretical courses, develop their personal potential, and cultivate good moral character.