Using QFD as an Information Tool for Artistic Style Creation: A Case Study of Naturalism to Otaku Style Works

Purpose:An art-studio was a good experimental place with an emphasis on implications to strategy and the nature of organizing covering strategic aspects and impacts of new dynamics and patterns of work. In this study, we used the vocabulary image method to analyze the works' characteristics. Design/methodology/approach: We invited an oil painter, and asked him to provide ten works for analysis. We Used the 500 adjectives to match the description of the works. Then we used semantic analysis method to analyze his works. From the semantic to the new pictures, we used the Semantic Differential Scale and the QFD (Quality Function Deployment) method to create a way to let the artist understand other ideas, especially the possibility of their works. At last, we put the new pictures on the position map to see how the skills, elements and colors affected how each painting had. Findings: From the semantic to the production processes, we used the Semantic Differential Scale and the QFD (Quality Function Deployment) method to create a way to let the artist understand other people's ideas, especially the designer and producer. Originality/value:As a reference, this study was expected to promote the required study staff to improve their products. The application of the proposed model is shown in design industry.