Research on the network structure and organizational model of multi-value chain based on third-party platform

To study the multi-value chain’s network structure and the organizational model, this paper researches the multi-value chain based on the third-party platform. The network structure is analyzed from the perspective of multi-value chain business collaboration. We also investigated the multi-value chain organizational structure on the business relationships of the multi-value chain participating enterprises view. Research results show that the multi-value chain network structure mainly includes the business collaboration of production chain, logistics chain, marketing chain and service chain, and has the characteristics of complex network, dynamic collaboration, and cross-regional collaboration. The multi-value chain organization mainly include component suppliers, host manufacturers, distributors/retailers, and service providers. Meanwhile, the organization are dynamic reorganization, organizational flattening, complexity, and virtuality.