Investigating TikTok as an AI user platform

The year 2020 started with an increase in usage of social media platforms specifically TikTok, an AI powered platform during the global pandemic. The study explored the relationship between behaviors and motivations of TikTok users and the role of artificial intelligence. An online survey was administered to 67 TikTok users to identify behaviors and motivations and to investigate the correlation between users' behaviors and motivations. The study found out patterns between behaviors and motivations which were tested by using correlational coefficient and one sample t-test. Based on the study there is a significant relationship between behaviors and motivations in using TikTok application and an increase in usage of TikTok during the year 2020. The study enlightened both TikTok users and non-users about its unforeseen benefits during the time of pandemic. Further, Artificial Intelligence enables the social platforms to have personalized content, prediction technology, and online mental health facility which can take over the world.