运营商营业厅客户满意度指数模型的优化

Wanru Wang, Xinxiong Liu, Yuhan Su
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引用次数: 0

摘要

营业厅在电信运营商的业务中起着重要的作用。对营业厅所提供服务的客户满意度进行建模,有助于电信运营商提高服务质量。传统的顾客满意度模型过于抽象和笼统,使得满意度分析不够精确,无法对特定服务的满意度指数进行建模。本文的重点是对营业厅提供的服务的顾客满意度进行建模。以问卷调查数据为基础,对传统的TCSI模型进行优化。基于优化模型,对当前营业厅的设计提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Optimisation of customer satisfaction index model for business hall of operator
Business hall plays an important role in telecom operator's service. Modelling the customer satisfaction of the service provided by business hall is of help for telecom operators to improve their service quality. Traditional customer satisfaction models are too abstract and general, which makes the satisfaction analysis not precise enough to model the satisfaction index of a specific service. This paper focuses on modelling customer satisfaction of service provided by the business hall. An optimisation process on traditional TCSI model was conducted based on the data acquired from questionnaire survey. Based on the optimised model, suggestions about designing business hall at current time are proposed.
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