网上交易意向:Go-Med应用的实证研究

Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences Pub Date : 1900-01-01 DOI:10.5220/0009879201150121

B. Setyanta, D. Setyawan, Dian Citaningtyas Ari Kadi, Eni Andari, Nurwiyanta, Aswin Siddik Sarumaha

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引用次数: 0

摘要

本研究旨在确定信任对使用GoMed应用程序的在线交易意图的调节作用。抽样方法为有目的抽样，按结构方程模型(SEM)检验中样本充分性的要求，选取240个样本。本研究结果表明，信任调节使用Go-Med应用程序的在线交易意图。大信任组使用Go-Med应用程序进行在线交易的意向不受风险感知的影响，而低信任组使用Go-Med应用程序进行在线交易的意向不受风险感知的影响。服务质量影响高信任组和低信任组使用Go-Med应用程序进行在线交易的意向。服务质量影响高信任组和低信任组使用Go-Med应用程序进行在线交易的意向。高、低信任组对服务质量的影响因卡方检验方式不同而不同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Intention to Online Transaction: Empirical Study on Go-Med Applications

This research aims to identify the effect of trust in moderating the intention of online transactions using the GoMed application. The sampling technique was purposive sampling with 240 samples according to the sample adequacy requirements in the Structural Equation Model (SEM) test. The results of this study indicate that trust moderates the intention of online transactions using the Go-Med application. The intention to online transactions using the Go-Med application in the large trust group is not affected by risk perception, whereas in the low trust group. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Chi-square values The effect of service quality in high and low trust groups is different because of the different chi-square test.

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Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences

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