走黄砖之路:运用创新扩散理论丰富网络空间虚拟组织

Tyrone L. Adams
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引用次数: 6

摘要

基于对计算机媒介传播(CMC)研究的回顾——重点关注那些与组织采用新技术有关的工作(1)——本文的目的是展示创新扩散理论的系统应用如何在网络空间中产生更民主的组织。这一目标基于对南方各州通信协会万维网网络(SSCA - Web)的结构分析。以罗杰斯的变革推动者概念作为本文的理论基础,我将假设与实际进行了对比;考虑到如果SSCA - Web要成熟(II),原则上必须发生的变化。作为这项调查的结果,最后提出了这项工作的可推广产品:分散式虚拟组织发展的变化代理扩散模型(III)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Follow the yellow brick road: Using diffusion of innovations theory to enrich virtual organizations in cyberspace
Based upon a review of computer‐mediated communication (CMC) research—focusing upon those works concerned with the organizational adoption of new technologies (I)—the purpose of this article is to show how the systemic application of diffusion of innovations theory can produce more democratically developed organizations in Cyberspace. This objective is grounded in a structural analysis of the Southern States Communication Association's World Wide Web Network (SSCA‐Web). Using Rogers’ concept of a change agent as the theoretical understructure of this article, I contrast the postulatory against the actual; considering the changes that must occur, by principal, if the SSCA‐Web is to mature (II). As a result of this inquiry, the generalizable product of this work is lastly presented: The Change Agent Diffusional Model for Decentralized Virtual Organization Development (III).
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