Experiencing the Story

The importance of destination image in film tourism has been recognized by scholars and practitioners. However, despite a large number of research papers related to the destination image within the field of film tourism, several issues remain unclear. This chapter provides insights into how movies influence the featured destination's image by focusing on specific film tourists' perceptions, their motivations, and emotional relation to the movies. The chapter begins by offering a film tourism definition followed by film tourist typology with the context of film fans. Then, factors influencing film tourism destination image are examined, in particular destination marketing activities, film-specific factors, and destination attributes. Two case studies will also be provided to better showcase the findings from the literature review. Theoretical and practical implications are also presented.