Taboo and Euphemism in Kuningan as Local Wisdom to Support Literation

This article discusses Taboo and Euphemism in Kuningan language as a form of local wisdom. By using ethnographic studies and data collection with various observations and interviews, this article explores the Sundanese language subject which is categorized as taboo and the use of euphemisms in avoiding it. The result is that the taboo subjects in Sundanese are matters related to belief / myth, mention of animal names, mentions related to limbs and sex, and mention related to death. Based on the Ullman concept about the factors that cause taboo, in Sundanese, the writer studied three factors, namely: 1) taboo of fear, 2) taboo of delicacy, and 3) taboo of profit. And the most dominant is caused by the taboo of fear. The habit of using euphemistic words is one of the applications of local wisdom values which do not express something directly (togmol). This is to refine and refine language. Therefore, this should be used as a literacy support, especially for future generations.