Importance of international accreditation in improving service quality in the higher education institutions: A case of jordan

Increased competition in the higher education sector has pushed many universities to improve their quality to gain customer satisfaction, provide high quality of service that meet student expectation or exceed student expectation as the priority for many universities. The aim of this paper is to illustrate the advantage of having international accreditation in overcoming obstacles and exceeding customer expectations. This paper examines the perspective of students in Jordanian universities.