Study of features of mobile trading apps: A silver lining of pandemic

The medical pandemic crisis has recently stirred the business world and functioning of the economies. Investing in stock market has seen a rise by retail investors especially on mobile trading apps. This is due to the key features of these mobile trading apps. This research paper makes an attempt to look into these key features of these mobile trading apps of some popular stock broking brands empirically to bring out the significance of these features from the users’ perspective. Using factor analysis, the study has found ease of app usage as the most important key feature. Apart from this investment analysis information and security and privacy concerns came second and third in place as the significant features impacting consumer choice and preference for a specific mobile trading app. The research paper offers important managerial implications for these investing apps owners and designers.