Product and Process Innovation - A Cross Country Comparison Between Croatia, Poland and the UK

This paper focuses on the determining the product and process innovation in three different countries: Croatia, Poland and the UK. The purpose of this study is to investigate significant differences among companies that report product and process innovation relative to different market contexts that they operate in and their reported R&D intensity. Using the survey data of 380 entrepreneurs and business executives from three countries: Croatia, Poland and the UK three regression models have been tested as well as significant differences among groups. The empirical results indicate conditional similarities in Croatian, Polish and British firms and respective investment into R&D. Related to product innovation, this study confirmed that UK is significantly better than Croatia, and for process innovation results revealed that UK has significantly better score than both Croatia and Poland. Regarding R&D intensity results indicate that Croatia reports higher levels than Poland.