Social Awareness and Responsibility in Context of Polish Service Companies

Abstract The enrichment of the society and the consumptive lifestyle caused that customers buy more and more, having different, often very high requirements as to the purchased products and services. They often do not realize that production of such products requires more and more materials, energy and other means of production. All this leads to high exploitation of the environment. Even if the resources of the natural environment are not exhaustible, they do not keep up with their rebuilding at this pace of exploitation. That is why social awareness and responsibility both of producers and customers play such an important role. They are one of the instruments needed to operate in accordance with the concept of sustainable development. The aim of the research was to examine social awareness and responsibility among customers of service enterprises. The research was conducted with the use of an online survey, which allowed to show whether the customers of such enterprises are interested in the concept of the sustainable development, if they take it into account when using various services. The need for environmental education was indicated, which could strengthen the social awareness and responsibility among Polish customers.