{"title":"德州企业:追求全国品牌","authors":"Saif Siddiqui","doi":"10.2139/SSRN.1329862","DOIUrl":null,"url":null,"abstract":"Present Management Case discusses a situation for possible expansion of a start up entrepreneurial venture, Texon Enterprise. This enterprise wants to establish,Texon as a national brand. Owner-Mangers trying to find an answer to a question that should they accept an offer from a big and widely accepted brand in India, Bajaj. Or they should strive themselves to be an accepted brand in whole India. Owner-Mangers give different opinion on a possible partnership with Bajaj Ltd. This case leaves enough scope for a dialogue among the readers too.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Texon Enterprise: Quest for a National Brand\",\"authors\":\"Saif Siddiqui\",\"doi\":\"10.2139/SSRN.1329862\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Present Management Case discusses a situation for possible expansion of a start up entrepreneurial venture, Texon Enterprise. This enterprise wants to establish,Texon as a national brand. Owner-Mangers trying to find an answer to a question that should they accept an offer from a big and widely accepted brand in India, Bajaj. Or they should strive themselves to be an accepted brand in whole India. Owner-Mangers give different opinion on a possible partnership with Bajaj Ltd. This case leaves enough scope for a dialogue among the readers too.\",\"PeriodicalId\":124895,\"journal\":{\"name\":\"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)\",\"volume\":\"15 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2009-01-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/SSRN.1329862\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/SSRN.1329862","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Present Management Case discusses a situation for possible expansion of a start up entrepreneurial venture, Texon Enterprise. This enterprise wants to establish,Texon as a national brand. Owner-Mangers trying to find an answer to a question that should they accept an offer from a big and widely accepted brand in India, Bajaj. Or they should strive themselves to be an accepted brand in whole India. Owner-Mangers give different opinion on a possible partnership with Bajaj Ltd. This case leaves enough scope for a dialogue among the readers too.
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