Experiences and Media Perceptions of Senders and Receivers in Knowledge Transfer: An Exploratory Study

Guided by knowledge transfer (KT) literature and Channel Expansion Theory (CET), we explore the relationship between the KT process, role-based experiences and media perceptions in a multiple media environment. The results of our experiment suggest that in an asymmetric KT context, while senders and receivers may have different experiences they still converge in their perceptions of the utility of the available media. Our results provide preliminary evidence that expansion in media richness perceptions are nonlinear and may reach some maximum value over time. Finally, our results provide preliminary evidence that perceptions of the richness of one media may be related to richness perceptions of another media. All this suggests that in a role-oriented asymmetric KT context, experiences may not be of equal importance to perceived expansions of media richness.